Perspectives on digital growth
News, analysis and points of view on strategy, Meta, Google and AI — from the team behind New Consulting.
How to build a digital strategy that lasts
Most strategies die in a slide deck. Here's the framework we use to turn strategy into daily execution — and measurable growth.
Meta Ads in 2026: what Advantage+ means for your advertising
Meta keeps handing control to the algorithm. Here's how we work with Advantage+ without losing the reins.
Google Ads and AI: get the most out of Performance Max
Performance Max is a black box — unless you feed it right and watch the right numbers. Here's how we do it.
AI agents in marketing: from hype to operations
Everyone talks about AI. Few put it into operation. Here's how we build AI agents that actually produce, optimise and report every day.
Frequently asked questions
What we're asked most often.
We start with a free, no-obligation analysis of your digital setup and a concrete assessment of where the biggest potential lies.
Both. Most clients run an ongoing partnership, but we also take on scoped projects — e.g. a strategy, a campaign or an AI system.
Digital strategy, paid media (Meta, Google, programmatic), email marketing, SEO and AI-driven solutions — all in one place.
We build AI into daily operations as collaborating agents that produce, optimise and report — under close human oversight. Not as an experiment, but as a system.
Yes. You always own your ad accounts, data and access. We work inside your setup.
Shall we have an informal chat?
Get a free analysis of your digital setup and a concrete assessment of where the biggest potential lies.
or write to us at info@newconsulting.dk